Well, actually the referenced article has a different title:
Is Mount Rainier too white?
Preserving our natural heritage will require engaging a larger share of the population in outdoor activities. The National Parks won't survive on support from white people with white hair
This is the start of an interesting piece posted on Crosscuts http://crosscut.com/ , out of Seattle. There are interesting facts and thought provoking questions in the article http://crosscut.com/2013/01/02/mossback/112253/mount-rainier-too-white/
Several excerpts:
"The growing diversity in the country is a wake-up call to park and forest managers who are dealing with the reality that the folks who form the core of national park visitors are a shrinking slice of the population."
"The awareness of the wilderness' "white problem" is known, not just at the policy levels of the National Park Service, but also at the retail level. Seattle's REI has hired Laura Swapp to help the company remain relevant in a more diverse world, both with employees and customers."
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