In researching this concept, I came across a poster issued by National Park Service. Thought it was interesting.
The title is Wild Wealth: riches of native plants.
http://digital.lib.uiowa.edu/cdm/compoundobject/collection/gpc/id/2111/rec/6
From FT Magazine, I found this link interesting http://www.ft.com/cms/s/2/168acd56-967a-11e2-9ab2-00144feabdc0.html#ixzz2P2GIoj9t
In part it says:
“Investing in nature is one of the smartest investments you can make,” says Mark Tercek, a former Goldman Sachs banker currently heading The Nature Conservancy, the world’s largest conservation organisation with more than $5bn in assets.
"The author of Nature’s Fortune, to be published next month, Tercek is a champion of the idea of “natural capital” – putting an asset value on nature. His controversial approach is to work alongside some of the world’s biggest polluters to jointly preserve the environment, because “business objectives and those of environmentalists can overlap”.
The noted book sounds like an interesting read.
The title is Wild Wealth: riches of native plants.
http://digital.lib.uiowa.edu/cdm/compoundobject/collection/gpc/id/2111/rec/6
From FT Magazine, I found this link interesting http://www.ft.com/cms/s/2/168acd56-967a-11e2-9ab2-00144feabdc0.html#ixzz2P2GIoj9t
In part it says:
“Investing in nature is one of the smartest investments you can make,” says Mark Tercek, a former Goldman Sachs banker currently heading The Nature Conservancy, the world’s largest conservation organisation with more than $5bn in assets.
"The author of Nature’s Fortune, to be published next month, Tercek is a champion of the idea of “natural capital” – putting an asset value on nature. His controversial approach is to work alongside some of the world’s biggest polluters to jointly preserve the environment, because “business objectives and those of environmentalists can overlap”.
The noted book sounds like an interesting read.
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